Don’t Fall Into the Trap: 10 Tricks Food Marketers Use to Make You Buy More

This article first appeared last week as a guest blog post for the amazing WellnessFX team. Thank you for having me, guys!

When it comes to healthy eating, it is all too common to rely on packaging, marketing, and the media to tell us what to eat. Making decisions based on colors, pseudo health statements, and nutritional labels can render grocery shopping confusing and potentially harmful. If you don’t shop exclusively for all of your products at a farmer’s market, chances are you navigate aisles of plastic-wrapped “food products.” Here are 10 techniques food marketers use to convince you to buy more. Be on the lookout for them to avoid getting fooled!

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What to Eat

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It isn’t easy to know what the best decision is when you are about to put food into your cart at the supermarket. Farmed organic or wild caught fish? Soy milk or whole milk? Local and conventional or organic from Chile? Whole wheat or extra-fiber flax bread? Fortified cereal with 100% of your vitaminD requirements or gluten free oats? ‘Organic’, ‘natural’, or ‘farm fresh’? Bottled water or tap water?

Don’t worry, Marion Nestle is here to help.
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